Welcome to Social Media Fundraising

Posted on 30 April 2009. Filed under: General |

I started this blog to follow my progress throughout my dissertation project.

The title of my dissertation is “Fundraising in the Social Web Universe“, and aims to explore the strategic use of the Social Web and Social Media applications by charities to connect with donors over the internet and raise funding.

The following objectives will be addressed:

  • To develop a framework to evaluate the extent of Web 2.0 adoption in charities;
  • To understand the strategic importance of Web 2.0 for charities in connecting with and raising contributions from individual donors;
  • To identify the success factors of utilising Web 2.0 applications.

On this blog, I will be discussing recent academic research into nonprofit marketing and online fundraising, charitable giving, and social media.


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    How charities can use social media applications to connect with their supporters


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