About Social Media Fundraising

Daniel Guth is a master student in International Marketing at the University of Strathclyde. During my previous degree I investigated how charities can build initial trust over their own website.

Besides how charities can utilise social media to connect with its donors and supporters, my main interests are in customer relationship and experience management, social marketing, and corporate social responsibility.

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    How charities can use social media applications to connect with their supporters

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